How to optimize images for the web
Format, dimensions and quality: the right order to cut file size without losing sharpness.
Change image formats without uploading them.
Runs in your browser
JPG, PNG, WebP, GIF, BMP or AVIF up to 30 MB. Processed on your device.
Choose an image to get started.
The image is never uploaded: it's processed with your browser's Canvas API.
Change an image's format when a website, app or form only accepts PNG, JPG or WebP. Conversion happens on your device and you can set the quality for lossy formats.
If the image has transparency and you convert it to JPG, the tool warns you and lets you pick the background colour, because JPG can't store transparency.
Convert a WebP downloaded from a website to PNG or JPG to edit it in older software.
To keep the transparency, convert it to PNG or WebP; as JPG the background will be filled with the chosen colour.
Generally WebP: every current browser supports it and it's smaller at similar quality. For maximum compatibility with older software, JPG or PNG.
Because JPG doesn't store transparency. Pick a different background colour, or convert to WebP if you need to keep it.
Not to PNG. For lossy JPG and WebP it depends on the quality you choose; at 90 % the difference is minimal.
Format, dimensions and quality: the right order to cut file size without losing sharpness.